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The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand.〔Marc Yates, ("Using Immersion Techniques to Get Closer to the Customer" ), ''Industry Forum'', Fall, 2011.〕〔Ed King, "Immersion Branding," ''Turning Point Strategies'', http://www.tpstrategies.com/articles/TPS_Article_Immersion_Br.pdf〕 In essence, immersion marketing envelopes a brand or product or company issue so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels. Unlike "Shotgun marketing"(communicate the message to anyone who listens), immersive marketing is cheaper and more effective, focusing directly on the customer's needs. Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in the brand.〔 Therefore, Shar Van Boskirk of Forrester Research characterizes it as ''"a cohesive and all-encompassing experience across any channel where the customer is." .'' Event Magazine listed immersion marketing as one of its top trends advertisers must use in 2015. == Approach to customers == In comparison to traditional forms of marketing, the immersive marketing methods are distinctly passive. The customer is invited in a friendly environment (e.g. retail store) instead of being aggressively forced to do so. The idea is to encourage customers to engage in a two-way interaction with the brand. Therefore, instead of being passive aggressive, the marketers must be aggressively passive in their approach in order to succeed attracting consumers.〔 According to TBA’s managing director, Guy Horner, the consumers tend to prefer this type of approach "It comes down to creating engaging brand experiences that connect with consumers. The growth area is engagement and immersion, bringing the brand world to life," he says. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Immersion marketing」の詳細全文を読む スポンサード リンク
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